Consumer marketplaces and self‐sufficiency: meeting consumption needs in community

Guided by a “logic of the situation” approach our research investigated problematic situation in community to identify and critically reflect on how consumer marketplaces self-sufficiency meet consumption needs. In doing so, we situational understanding allowed researchers form more complete view needs were met through enabler-led marketplaces, community-led self-sufficiency. We also re-conceptualized thinking as broadly conceived hybrid marketplace understanding. discuss theoretical practical implications provide foundation for further into meeting